Внедрение CRM на базе "1С 8". Построение бизнес-процессов.
Организация работы компании «от процессов»
Удобный и быстрый анализ всех процессов компании в любой момент времени
Анализ всех активных задач компании с детализацией до исполнителей и подразделений
Анализ эффективности работы менеджеров
IndustryATP, transport managementProductionPrinting housesWholesaleMedical clinics, medical institutionsRent of equipment for rentService station, car service, sale of spare parts and carsOnline storeTourism CategoryCommon formsCRM. Business-processes TypeManagement Accounting CofigurationsTrade managementManufacturing enterprise managementTrade Management2.3
The tasks solved by the introduction of business processes:
Organization of work of the company "from processes" (and not "from documents", as most companies work), which allows to restore order in the life of the company, to improve the quality of service, to exclude errors related to the human factor.
Convenient and quick analysis of all company processes at any time: open / closed, at what stages are (so-called "sales funnel"), which allows you to make the right management decisions (what to do first, for example: spend on advertising, as there are few processes at the stage of contracting, etc.) Convenient visual representation of each process.
Analyze all active tasks of the company with detailing to performers and units: monitoring the timing of their implementation, monitoring the fulfillment of the conditions of the tasks, the analysis of indicators.
Managers' performance analysis : control the quality of tasks, control the timing of implementation, eliminate unsuccessful tasks.
Why you need to automate business processes
Over the past 15 years of working in the business automation business, we have seen several stages in the development of the automation process:
1. Automation of individual accounting areas , such as "warehouse", "bank", "Mutual settlements", "Fixed assets, depreciation".
2. Consolidation of disparate data , integrated automation of accounting and management accounts.
3. Switch to a modern business automation platform - 1C 8. Organization of web access and other methods of remote access to databases. Differentiation of access rights at the record level in databases.
4. Organization of work "from processes" , in other words - the organization of the work of the business on tasks, both manual and automatically generated when the process is progressing according to the described business process scheme.
In general, the above listed stages can be divided into two areas:
Organization of work "From documents" - is 1, 2, 3 stages.
Organization of work "From processes" - Stage 4.
Fig.1. Example of an automated fragment of a business process diagram
Our company has performed all of the above automation steps many times and to date we see that for the successful conduct of any business, it is necessary to automate business process schemes and organize work from processes / tasks under these schemes with control over the timing of each process /tasks.
Without automation of business processes, the work of the offices looks like this: the office "boils" while the director or the head of the department in the office and there is a stream of incoming calls that need to be reacted. By the way, automation of call accounting is a separate issue, which is an integral part of business process automation.
Automation of business processes can be performed on the configuration functionality «CRM» от rarus.ru or on the basis of any typical configuration of "1C 8".
Multiple copies of screens from a real database where business processes are implemented
Fig. 2. The main desktop "CRM", opened on the tab "Tasks".
In Fig. 2 shows the standard desktop configuration "CRM" from Rarus, Revision 1.4., where the:
CRM control panel (left);
history of opening documents, directory entries, other database objects (on the left, below);
the main panel with data on counterparts, contacts, sales, knowledge base, business processes, tasks, marketing activities, reports.
The main panel of the desktop is open on the "Task" tab, where the user sees his tasks, their status, the execution phase, the execution time. The lower part of Fig. 3 shows detailed information on the current task.
Fig. 3. The main desktop "CRM", opened on the tab "Business Processes".
Fig. 4. An open form of the business process, at the bottom of the list of tasks for this business process, on the right is the business process route map.
Fig.5. The form of setting the business process route for the current business process.
In Fig. 5 the cursor is set at the stage "Preparation of the technical solution". To the right of the graphical route of the business process is the configuration form for this stage, where it is installed:
Duration of execution - 1 day;
remind about ending in - 1 hour;
the main action is to create a document with an "Email" view;
the flag "Disable task execution without executing the main action" is set, that is, do not allow the task to be considered completed if the email is not created;
performers - a user with the role of "Technical Specialist".
Fig. 6. History of events for the current business process. Below, in the center - the list of tasks for the current business process.
Fig. 7. The form of one of the tasks for the business process on the tab with the task description.
The dialog form of the task (Figure 7) contains the most necessary information on the task:
Description of the task;
description of the business process in general (the tab "Description of the business process");
business process history (example in Figure 6);
information about the next step;
the ability to open a route map (the "Route Map" button, an example in Figure 4).
Fig. 8. The "Task Analysis" report.
In Fig. 8 shows the Task Analysis report, grouped:
by types of business processes;
In this figure, it is a report on the own tasks for the current user, since he has a selection at the record level, that is, the user sees his tasks, sees the tasks for his counterparties, his organizations, units and cash desks.
A user with full rights can see the status of tasks for all organizations, with the necessary groupings, which gives a general understanding of existing processes and their stages at all organizations.
The indicators in this report are:
number of tasks completed / failed ;
the amount of execution time;
the execution dates.
Fig. 9. Report on business processes.
In Fig. 9. a business process report is presented, which provides information for the current user about their processes and their status: completed / not completed, duration of execution. A user with full rights will see the status of business processes of all organizations, users and counterparties.
Fig. 10. Journal of Business Processes. On the right is the route map of the current business process.
In Fig. 10 the cursor in the business process log is set on the business process "Dealer-single purchase" with the current stage "Confirmation of payment by the financial manager". On the right side of the business process map is a graphical representation of the business process, where the current stage "Payment confirmation by the financial manager" is highlighted in red-dotted frames.
Fig. 11. The sales funnel report.
The "Sales Funnel" report is a key goal of building business processes (Figure 11). The sales funnel allows you to see the status of all the enterprise processes, their number, the percentage of completion. The report provides information that is useful for deciding on processes that need to focus managers.
The sales funnel report in fig. 11 is grouped by:
business process templates;
business process steps;
In addition, you can group by :
other accounting sections.
Another goal of implementing business processes is the organization of the work of "processes" , as described at the beginning of this article. The introduction of business processes allows you to assess the state of ongoing processes in the enterprise from different angles in order to make informed decisions regarding the allocation of funds, marketing activities, employees, and others..
This article presents an example of implementing business processes - this is just one of the stages when implementing CRM . Another stage is the organization of the presence in the information system of all contacts with counterparties - phone calls, correspondence by e-mail, SMS-informing. If you use IP telephony, you can configure automatic import of telephone calls from the virtual ATC (see: 1C 8: Integration with a virtual ATC "Binotel"). Concerning e-mail, its presence in the information base can be configured without much effort, since, in practice, all typical configurations have a built-in mail client.