Module "Lead Management" for "1С:Підприємство" configurations on regular forms (UTP, UPP, UT 2.3, BU 1.2 and others)
Функционал модуля "Управление лидами":
Учет базы лидов (потенциальных клиентов).
Автоматическое создание карточек лидов при поступлении звонков из виртуальной АТС;
Автоматическое закрытие карточек лидов;
при создании контрагента на основании карточки лида (при этом информация из карточки лида переносится в карточку контрагента);
при сохранении в карточке контрагента номера телефона, который указан в карточке лида.
История звонков в карточке лида.
Синхронизация лидов с клиентами виртуальной АТС, выгрузка новых или измененных лидов в виртуальную АТС.
Разделение лидов по источникам информации.
Отчет «Статистика по лидам». Классификация по источникам информации, по ответственным менеджерам. Показатели в отчете: Конверсия лидов в контрагенты, количество событий по лидам, количество новых лидов. (как дополнительное решение: воронка по лидам (сумма заказов, реализаций, оплат, прибыль)).
Разделение лидов по статусам – Горячий, теплый, холодный, безперспективный.
Автоматическое планирование звонков по лидам, в зависимости от статусов (горячий, теплый, холодный). Для каждого статуса задается количество дней, через которое запланировать событие.
Создание задач пользователям из карточки лида.
IndustryATP, transport managementPrinting housesWholesaleMedical clinics, medical institutionsRent of equipment for rentService station, car service, sale of spare parts and carsOnline storeTourism CategoryAdditional settingsCommon formsVirtual ATC Integration TypeManagement Accounting CofigurationsTrade managementManufacturing enterprise managementTrade Management, edition 2.3СRМ 1.4 from RarusTrade Management, edition 10.3
Lead Statistics Report. Classification by sources of information, by responsible managers. Indicators in the report: Conversion of leads to counterparties, number of events by leads, number of new leads. (as an additional solution: lead funnel (the sum of orders, sales, payments, profit)).
Separation of leads by status - Hot, warm, cold, unpromising.
In "Virtual ATC" all calls will be signed, since leads are unloaded like regular clients.
Storage of all phone calls in the lead card, tab "Events".
Leads are tied automatically to the employee who received the call. When the lead will call back, he will fall on this employee.
Filling the source of information in the lead card.
Lead Statistics report. We can select leads depending on the source of information.
Call planning based on lead status.
Filling the base of potential customers-magazine directory "Leads".
1. Automatic creation of lead cards when receiving calls from the Virtual ATC.
When a call comes in and the contact card is opened, by pressing the combination Ctrl + Q, if the counterparty is not found on the phone number and "lead" is not found in the "Lead" directory, then the lead is created automatically and the card is opened. In the name of the lead, the phone number is recorded, since this is the only information that is known by the new contact.
Next, the user enters the name of the client in the name of the customer, the customer's name and other data that the lead can characterize, in the commentary, gives a brief information about the leader. In the course of communication, you can also enter email and address. (Fig.2)
Fig.1. List of reference book "Leads".
Fig. 2. The form of the element "Lead".
If the counterparty is known, then the leader selects the counterparty and contact person. When closing a lead card, if the phone number is not in the counterparty or contact person, then the system offers to automatically add, ask only where to add the phone number: to the counterparty or contact person. If the counterparty in the leader is selected, then the lead is marked as "Closed." Lead has props "Status", which by default is set to "Hot", in addition there are statuses: "Warm", "Cold" and "No Promising". Statuses are used in the planning of calls for Lead.
2. Lead synchronization with clients in the Virtual ATC.
If the name card is filled in the lead card, the Lead card will be uploaded to the clients of the virtual ATC with reference to the employee who is given in the lead card as the responsible.
Responsible in the lead card is filled in automatically when creating a lead card. If the lead is created under a specific user, then the user will be responsible, if the lead is created when downloading calls on a scheduled task, then the user who has made the call will be assigned to the lead card. At any time in the lead card, you can change the person in charge and this card will be transferred to the virtual ATC for a scheduled task that runs every 10 minutes by default. When the lead (or counterparty) calls to our office numbers, it will automatically connect to the responsible one, behind which it is assigned, and its name (name in the lead card or counterparty or counterparty contact) will be displayed in English transcription in Window of the software phone as a question with the "Accept" or "Reject" buttons. The question will be visible, regardless of which application is the user on his computer. If hardware phones are used, the name of the lead (or counterparty) will be displayed on the phone's display. When a counterparty is created on the base of the lead card, the client in the virtual ATC will be tied to the counterparty's card, and the Lead card will become closed to editing, i.e., the contact with the contact is executed in the standard "1С:Enterprise" mode - card, counterparty, counterparty contact card.
3. Filling the source of information in the directory "Leads", as well as in lead cards.
The source of information is determined by the specified correspondences for our phone numbers in the information register "The correspondence of our telephone numbers to information sources". In this register, we enter correspondences to the information sources of our telephone numbers connected to Virtual ATC. According to the given correspondences, the source of information is filled in the "Leads" directory, as well as in the lead cards (Fig. 3).
Configuring the correspondence of our telephone numbers to information sources is set in the "Settings" menu of processing "Virtual ATC", on the tab "Correspondence of our phones to information sources".
Fig. 3. Filling in the source of information in the lead card.
4. Call history in the lead card. Call planning
When automatic download of calls, which is performed by default, every 5 minutes, automatic search of the lead is performed, if not found, then the lead is automatically created.
Thus, in the event with the view "Phone call" the props "Lead" is full always. In the lead card on the "Events" tab there are all calls, incoming/outgoing, which were for this Lead. When the leader closes, these events will be tied to the counterparty card and will be visible on the Events tab (Fig. 4). In other words, the lead card connects the events "Phone calls" when the counterparty card is not yet. You can go to the Lead card and see when there were contacts with this lead, also listen to them.
Fig. 4. The form of the element of the directory "Lead", the tab "Events, phone calls".
5. Creating a counterparty from a lead card
From the lead card, you can create a counterparty by clicking on the "Create counterparty" button, while all the data is copied to the counterparty card: phone, address, email, comment, name. When you record a counterparty in the Lead card, the flag "closed" (fig. 5).
Fig.5. The button "Create counterparty" opens a counterparty card with the transfer of information filled in the Lead card.
In addition, the leads are closed automatically when phone numbers are added to the counterparts. If you enter a phone number in the counterparty's card, when subscribing to a counterparty, the event subscription checks for active leads on the counterparty's phone numbers, if it detects then closes those leads. Thus, in the directory "Lead" there are contacts that at least once called or we called, but phone numbers are not present in contacts of counterparties.
6. Lead Statistics Report.
The subsystem "Lead management" contains the report "Lead statistics", the report gives information about the leaders in the context of managers.
The report shows data on the number of leads for the period by managers, by status, by type "closed/active", and there is also an indicator on the number of leads that have been transferred to counterparties for the period. (Fig.6)
Fig.6. Report "Lead statistics".
Lid states: how many and which leads are closed, active for each of the managers; how many events for each of the leads; how many leads transferred to counterparties; number of new leads. One of the conclusions that a report can give is: if the lead is not named and there are more than two events in the lead - the phone calls, the manager does not work well with primary contacts. Managers should name leads, write comments in comments than potential customers are interested in, write down other contact details. The indicator "The number of leads passed to clients" for each of the managers gives an understanding: how managers fill the database of counterparties with telephones, since the leader takes the status "Closed" if the phone number is recorded in the counterparty card; The second is the conversion of leads into counterparties for each of the managers. Report "Lead statistics" also can be grouped by sources of information.
7. Scheduling of calls to the Lead.
In the subsystem settings "Integration with Virtual ATC" on the tab "Call Scheduling" the call scheduling mode is activated and the number of days through which to schedule calls depending on the status of the lead is configured (Fig.7).
Fig.7. Setting up the "Call Scheduling" section in the module "Integration with a Virtual ATC"
If call scheduling is enabled, according to the scheduled task, once a day, the procedure for scheduling calls is executed - "Events" with the "Phone call" view with the date, according to the status of the lead, are created. If the status of the lead changes to another, the date of the scheduled call also changes, if the status changes; no-forward, the planned call is marked for deletion. If a client is pinging (Lead), then when downloading calls under the scheduled task. There are scheduled events and in their status is changed to "Done", and the date and time are also changed. The next day, the system will create a new scheduled event, depending on the status of the lead, if it is still active.
Note: Automatic processing of scheduled calls is performed if the setting "If the event is not found by ID, then search for the first scheduled event" (Fig.7.1).
Fig.7.1. Section Virtual ATC settings. Enabling the mode "If the event is not found, then search for a scheduled event"
8. Create tasks for the current user or other users with a lead card.
In the form of the "Lead" directory element, you can schedule a task by clicking the "Create a task" button (Fig.8).
Fig.8. Creating a task from the lead card.
Also, the button "Create a task" for the current active contact is on the "Virtual ATC" panel (Fig.8.1).
Fig.8.1. Panel "Virtual ATC", creating a task.
9. Lead sales funnel. Linking phone calls to sales (additional paid functionality).
To associate phone calls with sales, the Lead requisite is added to the document "Buyer Order" and displayed on the document form. When creating the “Customer Order” document from the Lida card (the “Create Order” button in the lead card), a document will be created and the lead will be filled, it will also be filled automatically if you click on the “Create Order” button on the Virtual ATC panel.
Fig. 9. The form of the document "Customer Order", the requisite "Lead" is added.
In our standard report "Lead Statistics" (Fig. 6), additional columns are displayed: the amount and number of orders, the amount and number of sales, the amount and number of payments, the amount of commercial offers, gross profit.
Thus, in the report “Lead statistics”, in addition to indicators:
“number of leads”,
“number of new leads”,
“number of leads passed to customers”,
“number of phone calls by leads”,
sales statistics are also visible:
Fig. 10. Lead Statistics report with sales data.
The solution is localized for the Ukrainian and Russian languages.
Requirements for the "1С:Підприємство" platform: release 184.108.40.206 or newer.
Review for 30 minutes of free work on settings and consultations
TSK. Tesla Service Kiev (cars, service)
The company tsk.ua thanks the guys from nct.ua for the prompt implementation and refinement of the integration of binotels to the non-standard configuration "1C:Підприємство". Everything is done on time and at the highest level. Tech support is responsive and always in touch. Thank!
I would also like to thank nct.ua for the implementation of the "LEADS" module, now it’s more convenient to work with clients, managers always "remember" on what issue a person called until he became our client.